There are basically two types of fonts :
Serif fonts - such as Times and Courier. Serif fonts are generally more traditional and often slightly serif is the extra detail at the end of each stroke of every letter.
Sans Serif fonts - such as Ariel and Comic Sans. Sans Serif fonts are genreally more soft, informal, more modern and more 'friendly'.
The font that was used in the promotion of this flim was PALATINO.
The font is BOLD in regimental CAPITAL LETTERS which makes it stand out as each letter is standing tall, this may connote importance and independency. It is also a Serif font which shows that it is formal and old fashioned, which may connote history. With the font being formal it also indicates importance.
ROCKY used the font, Franklin Gothic Heavy, in the promotion of this film.
This font is BIG and BOLD which stands out, this represents a boxer who is also big and bold and stands out, which is what the film is about. This font is in Sans Serif which shows it is less formal and it is a simple font which could represent a simple guy. Just like a boxer this font punches through, soon as you look at it, it is as if it is hitting you in the face as a boxer in a macth would.